The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Shutterfly’s 2012 online sales flash ahead by 35%
The number of orders climb by 28%.
Double-digit growth in sales and order volume made 2012 a banner year for Shutterfly Inc., an online snapshot processor and photo album retailer.
For the year ended Dec. 31, Shutterfly, No. 53 in the 2012 Internet Retailer Top 500, reported:
- Revenue increased 35.3% to $640.6 million from $473.3 million in 2011.
- The number of transacting customers grew 31.5% to 7.1 million from 5.4 million.
- Orders increased 28.3% to 16.3 million from 12.7 million.
- Average order value decreased 1.9% to $37.58 from $38.30.
- Net income increased 64.3 % to $23.0 million from $14.0 million.
Shutterfly attributes revenue growth to several strategic moves in 2012. In September, it bought mobile app developer Penguin Digital Inc. Shutterfly inked a deal in June with Hallmark Cards Inc., No. 181, that enables Shutterfly customers to create customized Hallmark greeting cards. And in March it bid $23.8 million for Eastman Kodak Co.’s Kodak Gallery service, winning the bid in April.
For the fourth quarter:
- Net sales of $351.8 million, a 33.4% increase compared with $263.8 million in fourth quarter of 2011.
- The number of paying customers grew by 31.3% to 4.2 million from 3.2 million.
- Total orders grew 32.7% from 5.2 million to 6.9 million.
- Average order value decreased 0.3% from $49.93 to $49.80.
- Net income of $53.0 million, a 49.7% increase from $35.4 million in the same quarter a year ago.
For the first quarter and full year of 2013 Shutterfly expects sales to range from $107.2 million to $110.0 million and $739.7 million to $746.0 million, respectively.