February 7, 2013, 10:35 AM

Designing for retail target markets at IRWD 2013

The sixth annual show will draw more than 1,000 to Orlando next week.

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The sixth annual Internet Retailer Web Design & Usability Conference is expected to draw more than 1,000 attendees next week in Orlando, FL, with registration running 12% ahead of last year’s numbers, says Craig Dooley, senior vice president and group show director for the IR Events Group. This year’s conference will focus on showing attendees how to design sites that hit their target retail markets.

Dooley works for George Little Management, the company that last year bought Vertical Web Media’s three e-commerce events: IRWD, the Internet Retailer Conference & Exhibition (IRCE), and the Internet Retailer Mobile Marketing & Commerce Forum (MMCF).

The three-day conference and exposition will feature 53 speakers and 33 sessions, along with 50 technology and service providers showcasing their wares and capabilities, he says. Attendees will also receive two free private web design consultations, with the critiques coming from among 24 experts.

“Attendees will take away expert insights and tools to directly impact their e-commerce efforts with enhanced design and usability for their customers,” Dooley says.

Other features of the event include:

• Keynote and featured addresses from Bernard Luthi, chief operating officer and chief marketing officer of Rakuten.com Shopping, the company previously called Buy.com; Yona Shtern, CEO of e-retailer Beyond the Rack; Jason LaRose, senior vice president, e-commerce, for apparel retailer Express Inc.; and Reid Greenberg, director of e-commerce for Seventh Generation, which makes products with a health and environmental focus.

• Four live review sessions where volunteers can have their sites critiqued by experts.

• Receptions in the exhibit hall on Monday and Tuesday, and a networking dinner party Tuesday night.

New at the conference this year is a pre-conference workshop on Monday that will focus on search engine optimization, with speakers recruited from the world of web marketing, retail and even from insurance.

“Web site design and search engine success are closely related,” says Kurt Peters, executive editor of Internet Retailer, whose editors continue to develop event agendas and recruit speakers on GLM’s behalf.  “SEO Day is an entire day of sessions geared toward helping attendees create great designs that shoppers and search engines alike will love.”

IRWD 2013 takes place from Monday until Wednesday at the Omni Orlando Resort. More information about the conference, including details about the agenda and speaker, can be found here.

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