January 15, 2013, 10:40 AM

Merger of Adsmovil and Redmas Creates Largest Mobile Ad Network in the Americas

The newly-formed company will operate under the Adsmovil brand.

Miami (January 15, 2013) The Cisneros Group of Companies today created the largest mobile ad network serving the Americas by merging the mobile business of RedMas, Cisneros' digital media unit with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO. 

 

“RedMas’ mobile business has been providing cutting edge advertising solutions to the U.S. Hispanic and Latin American markets providing its partners a mix of interactivity, targeting solutions, and custom mobile alternatives to better communicate their company’s core values to Latino consumers," says Mr. Pardo. "The combined companies will be able to offer a broader mobile network and open up the mobile advertising experience across 15 countries in places that receive high traffic and strong relevance for the Spanish and Portuguese speaking consumer, resulting in more exposure and higher sales conversions for our partners."

 

"We started the company focusing on the US Hispanic market for online and mobile advertising. Now with this merger we will also focus in the fast growing Latin American mobile marketing market.   With advertising growth close to 65% annually according to eMarketer and smartphone penetration going from 15% to 47% by 2015, the Latin American market provides huge growth potential” adds Mr. Rincon. "From an operational angle, this union provides brands access to many more premium publishers, and gives us the scale to invest in technological improvements."

 

Adsmovil’s business strategy will focus on expanding its reach and increasing its revenue potential through technology investments. Adsmovil’s network now includes the mobile inventory of a number of major publishers in the region, as well as some of the most popular mobile applications in Latin America and the United States, such as Univision, Grupos de Diarios America, Grupo OPSA, Telemundo, impreMedia, Azteca America, to mention a few. The new Adsmovil will expand its commercial presence with offices in the United States (Miami, Los Angeles and New York), Mexico, Colombia, Brazil, Peru, Venezuela, Argentina and Chile; strengthen its sales team in major markets throughout Latin America and the United States; and build on its combined client base as both companies have separately provided result-driven solutions to many internationally recognized firms including a number of the Fortune 500 companies, such as Disney, Toyota, Sprint, McDonalds, Comcast, P&G, and many more.

 

Adsmovil (http://www.adsmovil.com/home.html) is the premier Mobile Advertising Network serving the U.S. Hispanic and Latin America markets in Spanish and Portuguese language. Adsmovil provide brands, agencies, and publishers the best of the cross-cultural mobile advertising services while adding the measuring tools, targeting & accountability that partners need in order to grow their reach.

 

RedMas (http://redmas.com/) is one of the leading digital advertising networks in the U.S. Hispanic and Latin American markets.  It began by pioneering the way brands and content owners interact with the U.S. Hispanic audience via mobile devices. Through the acquisition of Kontextua, it now also offers online advertising solutions, especially In-text and In-image contextual advertising to advertisers reaching approximate 50% of the U.S. Hispanic and Latin American markets. RedMas has 14,000 publishers and reaches an online and mobile audience of over 60 million unique users in the region.  According to Comscore, RedMas has about 50% reach in each of the U.S. Hispanic and Latin American markets.  RedMas is an integral part of the Cisneros Group of Companies’ commitment to be at the forefront of the media industry and the progressive digital world.

 

The Cisneros Group of Companies is one of the largest privately held media, entertainment, telecommunications and consumer products organizations in the world. The Cisneros Group wholly owns or controls companies ranging from broadcast television and television production to consumer products, and real estate. The Group sells TV programming and other media content on five continents and in over 90 countries. Its media and entertainment holdings include Venevision, the leading television network in Venezuela; Venevision International, a global Spanish-language entertainment company; and Venevision Productions, a supplier of top-tier telenovelas for North American and world audiences.  In addition, Cisneros Interactive Group owns several digital assets, including Cuponidad, an online couponing company, various websites, and social gaming platforms.

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