January 14, 2013, 4:15 PM

Specialty retailer Tilly’s launches a mobile commerce app

The West Coast-inspired apparel merchant’s app includes a wallet for promotions and receipts.

Lead Photo

One of the rotating shots and departments seen after pressing the app's Shop button.

Tilly’s, a purveyor of West Coast-inspired apparel, shoes and accessories with 168 stores, has launched a mobile commerce app for the iPhone and Android smartphones. The app features a wallet where the merchant funnels promotions and special deals and stores receipts for all purchases made through the app.

A button at the top of the screen prompts shoppers to sign in using their Facebook credentials. Shoppers who sign in can claim special offers, access exclusive content, share products and purchases with Facebook Friends, and create a Tilly’s account for personalized offers and content and storing checkout information such as addresses.

A navigation bar at the bottom of the screen includes five buttons: Inbox, Wallet, Shop, Social and More. The Inbox features marketing messages with pictures. The Social area offers access to news and events from Tilly’s Facebook page.

The Shop area features eight rotating hero shots including sale, men, women, kids, shoes, accessories, brands and gift cards. Touching one of these large images takes a shopper to that area of the mobile store. The app also prompts a shopper to set her favorite bricks-and-mortar store so the app can then provide inventory information on all products displayed in the app.

The More button leads to a collection of other features, including contests, a blog, customer service, audio content, videos, photo galleries and a wish list.

The home screen also offers a search box at the top of the screen accompanied by a button that activates a bar code scanner capable of scanning conventional one-dimensional bar codes as well as two-dimensional bar codes such as QR codes.

Software provider MicroStrategy Inc. helped create and hosts the app. MicroStrategy integrated its software with Tilly’s customer relationship management, marketing, social and other systems.

“We want every customer that interacts with Tilly’s to have an exceptional and consistent experience, whether they’re in-store, online or on their mobile phone,” says Craig DeMerit, Tilly’s chief operating officer. “With the MicroStrategy Alert platform, we were able to quickly roll out a compelling mobile app to our customers that provides them with an enhanced experience of our brand.”

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