January 11, 2013, 9:40 AM

RBM Technologies Plans to Develop and Market Mobile In-Store Campaign Execution Mobile App in Support of SAP Solutions

Application Will Enable Clients Running SAP Solutions to Achieve Localized Campaign Execution Across their Network of Stores

CAMBRIDGE, Mass.--RBM Technologies, provider of the only retail communications platform that supports fixture-based planograms, localized campaigns, and execution compliance, today announced it has joined the SAP Mobile Apps Partner program. Through this program, it plans to develop and market a version of RBM’s Visual Merchandising Manager (VMM) Mobile solution for retail clients using SAP solutions. VMM Mobile for SAP solutions is scheduled to be available in the second quarter of 2013.

VMM Mobile for SAP solutions will enable retailers to further ensure their displays and fixtures are being presented appropriately, following guidelines from headquarters that are specific to each store’s location. The app will give store managers an easy way to report issues and deliver compliance in real-time and capture photos of fixtures for validation of proper execution. Retailers can also deliver employee training and instructional videos directly to tablets through VMM Mobile.

RBM plans to define the integration between SAP for Retail solutions and RBM’s VMM solution using key components of the SAP Mobile Platform. Leading tablets for retail use will be supported, including those manufactured by Apple, Motorola and Panasonic.

“We’re excited for the opportunity to extend our application to those retailers that are looking for a comprehensive in-store visual merchandising solution,” commented Dan Wittner, chief operating officer of RBM Technologies.

The SAP Mobile Apps Partner program supports partners across the entire lifecycle, from enablement and developing solutions to going to market. The program offers a comprehensive set of enablement tools, access to required developer licenses, and support to help partners quickly and efficiently develop, market, and sell mobile apps via the SAP Store that meet the needs of customers. Also available within the program is an SAP certification for mobile apps, which signals to customers the quality of the packaged mobile app from the device to the back-end-integration level.

To learn more about VMM Mobile, visit RBM Technologies in booth #921 (Motorola Solutions) at the NRF Annual Convention & EXPO, or contact sales@rbmtechnologies.com to set up an appointment.

About RBM Technologies

RBM Technologies provides the only retail communications platform that ensures store compliance with fixture-based planograms and localized execution. The company’s Web-based visual merchandising management solution cuts the cost of in-store merchandising and promotions and drives revenue with localized campaign planning and compliance reporting for some of the world’s largest brands including AT&T, Verizon, Capital One, BMO/Harris Bank, T-Mobile, O2 and Rogers. Founded in 2000 and headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who have redefined the concept of visual merchandising management through a unique set of solutions and services. For more information about RBM Technologies visit www.rbmtechnologies.com, call (800) 532-2468 or email info@rbmtechnologies.com.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

 

Contacts

fama PR
Keri Bertolino, 617-986-5007
rbm@famapr.com

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