January 7, 2013, 2:24 PM

Art.com buys photography platform provider Zenfolio

Zenfolio enables photographers to sell their work online.

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Zenfolio.com will continue to operate as a separate entity, Art.com says.

Wall décor e-retailer Art.com Inc. has acquired Zenfolio Inc., which provides photographers the technology to upload, share and sell their work, Art.com announced today.

“Bringing Zenfolio into the Art.com family was very natural because of the synergy between the two companies in the wall decor space,” said Geoffroy Martin, CEO of Art.com. “Zenfolio provides a solution for photographers looking to sell their work online, and will allow us to capture an even larger portion of our customers’ ‘wall share.’“

Art.com did not disclose the financial terms of the deal, but says Art.com and Zenfolio.com will continue to operate as separate entities. The management team at Zenfolio will remain in place, and the company will continue to operate from its current location in Menlo Park, CA, for the foreseeable future, says an Art.com spokesperson.

Founded in 2006, Zenfolio is a subscription-based, customizable e-commerce platform service that allows amateur and professional photographers to launch and maintain their own e-commerce sites. “We are looking forward to the opportunity to leverage Art.com’s resources to accelerate our growth and expand our product offering,” says Alex Peyzner, founder and CEO of Zenfolio.

Art.com is No. 117 in the Internet Retailer Top 500 Guide.

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