December 12, 2012, 10:15 AM

Helzberg Diamonds Launches Smartphone Application

Proposal Pro: A Complete Guide to Popping the Question is now available for the iPhone

KANSAS CITY, Mo.--Those thinking about proposing this holiday season are not alone, as nearly one-third of engagements occur between Thanksgiving and New Year’s Day. Helzberg Diamonds is helping make the upcoming engagement season a little easier with a new smartphone application. The app, Proposal Pro: A Complete Guide to Popping the Question, offers practical information to help you navigate your way through the engagement experience — from asking her parents to putting the perfect ring on her finger.

Proposal Pro: A Complete Guide to Popping the Question features information on how to select the perfect ring, understand the definitions of the four C’s of diamonds and plan an unforgettable proposal. The app lets you create a proposal timeline, browse locations to select the perfect proposal spot and even determine her size by placing an existing ring on the screen. To help ease the nerves and ensure the perfect proposal, the app even includes a “proposal generator,” a customized proposal plan created based on personal information you put into the app.“Proposing marriage is the most important question you’ll ever ask,” said Beryl Raff, Chairman and CEO of Helzberg Diamonds. “But, there are not many resources available to guide you through the process. This app walks you through every aspect, from selecting the right place and time to determining her ring size. It is the only application of its kind,” said Raff.

“This is more than a way to browse engagement rings,” said Raff. “It gives shoppers an engagement expert at their fingertips, not just to educate them about diamonds, but also to help them with the whole proposal process. At Helzberg, we recognize that you’re not buying diamonds every day, or dealing with terms such as ‘carat’ and ‘clarity.’ We know you want it to be perfect, and we want to help make that happen,” said Raff.

Proposal Pro: A Complete Guide to Popping the Question is now available for download via the iTunes and Google Play stores. For more information, please visithelzberg.com/mobile.

About Helzberg Diamonds

Helzberg Diamonds, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, a superior customer experience and a broad selection of quality jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc., (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit Helzberg.com.

Contacts

Helzberg Diamonds
Marti Greathouse, 816-627-1457
mpgreathouse@helzberg.com

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