In its second-largest acquisition, Amazon buys the company for $970 million.
Through this partnership, the two companies offer an innovative display advertising solution that allows consumers to easily purchase products from a selection of online retailers.
San Francisco, CA – December 4, 2012 – Flite, the leading SaaS advertising platform provider,
announced a partnership with Channel Intelligence (CI), a leading provider of technology services that
allows brands to commerce-enable all their digital marketing assets. Through this partnership, the two companies offer an innovative display advertising solution that allows consumers to easily purchase products from a selection of online retailers.
The CI Where-to-Buy service is offered through a “Buy Now” app in Flite Hub, the premier web app integration program for ads. Flite Hub includes a wide array of third-party apps for ads, such as YouTube videos, filtered/curated news feeds, social media feeds, and up-to-date geo-sensitive movie showtimes.
With Channel Intelligence’s Buy Now app, product-oriented ads can now include a dynamically updated list of online retailers that have the advertised product in stock. When a consumer clicks on a retailer’s logo in the ad, he/she is sent directly to the product page on that retailer’s site. This provides the consumer with an easy way to buy products that not only drives impulse purchases, but also influences future online and in-store purchases. In addition, Channel Intelligence offers detailed analytics that track performance through to the online purchase. This deep insight into retailer performance allows the list of retailers shown in the ad to be customized based on which retailers are most effective at converting leads into sales.
"Channel Intelligence has a proven history of delivering results, with both retailers and manufacturers reporting considerable increases in sales with the Where-to-Buy service,” said CEO Will Price. “Our partnership with Channel Intelligence allows Flite customers to quickly and seamlessly integrate this service into their ads, leading to increased performance of ad campaigns.”
"Flite provides a fast and easy way for brands to incorporate the CI Where-to-Buy service into their display ads," said Steven Roth, Vice President of Digital Strategy at Channel Intelligence. “With Flite Hub, the creative team simply needs to drop the Buy Now app into an ad unit. Flite has also made it incredibly easy to customize the Buy Now app to match the design and style of any creative content.”
Channel Intelligence’s Buy Now app is now available. For more information about the Buy Now app and other Flite Hub partner offerings, contact Flite at flite.com.
Flite delivers ad innovation at scale to the world's top publishers and brands. Marketers use Flite’s SaaS Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, and Conde Nast. For more information, please visit www.flite.com.
About Channel Intelligence
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.ciboost.com.