November 30, 2012, 12:00 AM

U.K. shoppers will spend $1.5 billion via mobile devices during the holidays

U.K. shoppers will spend $1.5 billion via mobile devices during the holidays.

Lead Photo

Roughly 20% of U.K. shoppers' online spending, about 920 million pounds ($1.5 billion), will take place on mobile devices during the two-week period beginning Dec. 3, according to the IMRG Capgemini eRetail Sales Index.

Overall, U.K. consumers will spend 4.6 billion pounds ($7.3 billion) during that period, say consulting firm Capgemini and e-commerce trade association Interactive Media In Retail Group, or IMRG.

"What we are seeing in this 20% mobile forecast is a shift in the way that consumers interact with brands online," says Tina Spooner, chief information officer at IMRG. "While it is still common for consumers to browse the shops at weekends before making the final purchase online at Monday lunchtime, we are increasingly seeing the popularity of 'second-screening,' where people browse on their mobile devices in front of the TV."

bill@verticalwebmedia.com

@IRmcommerce

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement