November 30, 2012, 12:00 AM

Specialty / Non-Apparel

A tight focus on their specialties.

Lead Photo

The retailers in this category sell a specific type of product—car seats and strollers for children, dog tags, camera bags—everything but apparel, which gets its own Hot 100 category. To stand out in this category, a retailer has to sell in a particularly appealing way.

Take the dog collar, a mundane product if ever there was one. But not at DogIDs.com, where a pet owner can outfit his dog with a reflective collar for safety, a designer collar for beauty or a Green Bay Packers collar for ... well, just because.

Online product demonstrations are a staple at Skooba Design, which makes and sells bags for carrying laptops, tablets and other devices. Its staff produces videos that show off various product features, and a Bag Finder tool enables consumers to find the right-sized bag for their gadgets. International shoppers also receive special attention. The site recognizes their locations and offers discounts to help defray international shipping costs.

At U.K.-based Kiddicare, the e-retailer makes delivery convenient. It also offers next-day delivery in a one-hour time slot selected by the consumer. A countdown clock on the home page and on category pages shows consumers exactly how much time they have to place an order for next-day delivery.

Thoughtful merchandising makes Wag.com stand out. The pet product retailer makes it easy for consumers to find what they need. For example, a New Pet category provides a checklist of products for new pet owners, organized by pet type, and Healthy Pet displays wellness products the same way. The quick search box automatically filters results by pet type so consumers see only what applies to their needs.

To Order the Entire December 2012 Hot 100 Issue: Click Here

To View a Sample Profile Page: Click Here

To View the Entire List: Click Here

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement