November 30, 2012, 11:22 AM

Major League Baseball adds Groupon to its marketing lineup

The daily-deal operator will offer baseball-specific deals via its GrouponLive events platform. 

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Major League Baseball hopes that Groupon Inc. can lure consumers into its teams’ ballparks.

The league yesterday announced a deal that makes Groupon Inc. MLB’s official daily-deals site. The arrangement means that the daily-deal operator will host deals for MLB’s 30 clubs for several years under the banner of its GrouponLive events platform.

GrouponLive will sell tickets for teams, as well as less conventional products, such as access to batting practices, luxury box seats and clubhouse and ballpark tours.

“Groupon offers a cutting-edge marketing channel with an extensive customer base to drive additional ticketing opportunities and incremental revenue for our teams,” says Noah Garden, executive vice president, revenue, Major League Baseball Advanced Media.

The move comes after Groupon last year worked with a number of teams to sell tickets, and other types of access to games and ballparks. For instance, the daily-deal operator in August offered a $30,000 Epic Deal to Cubs fans that included attending batting practice with the team and throwing out the first pitch.  

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