November 30, 2012, 10:25 AM

Eclipse Selects OrderDynamics to launch its First eCommerce Strategy and Storefront

The OrderDynamics on-demand eCommerce platform will enable Eclipse to take advantage of the growth happening in the eCommerce industry, particularly in Canada.

NOVEMBER 30, 2012 – Toronto, ON – OrderDynamics™, Canada’s leading on-demand commerce platform provider, today announced Eclipse, a National retailer of women’s apparel, has selected OrderDynamics to launch their first eCommerce initiative to unify retail and online storefronts, and deliver an improved shopping experience for sophisticated multi-channel consumers.

Eclipse is one of Canada’s fastest growing apparel retailers, with more than 65 stores and an expandingcatalog of apparel and private clothing labels. The company’s desire to develop an integrated multichanneleCommerce strategy and web presence was fueled by the growth seen in the Canadian eCommerce industry and the ability to leverage its well-known brand in new markets. Eclipse selected OrderDynamics to launch their first eCommerce storefront because they offer retailers new to eCommerce a comprehensive end-to-end platform that caters to the importance of customer service and experience, in addition to their significant experience launching multi-channel eCommerce websites in Canada.

With OrderDynamics, Eclipse will leverage an eCommerce platform with powerful online marketing toolsto help drive new and recurring online sales to meet short term and long term growth goals, plus a builtinorder management system that will support complex fulfillment and order scenarios.

“Ecommerce represents a big opportunity for us to grow the Eclipse brand, while enabling us to offer our customers the best possible shopping experience across online and retail stores,” said GenevieveBulgin, Director of Retail Operations at Eclipse. “Eclipse is excited to take advantage of the online marketing and merchandising tools within the OrderDynamics platform, and to learn from the OrderDynamics team’s incredible industry knowledge and experience.”


Eclipse’s eCommerce launch will enable a premium online shopping experience, using platform features such as:


- A built-in integration of Canada Post’s web services including Ship-to-Post Office into the OrderDynamics platform

- Seamless integration capabilities with existing enterprise-class ERP and retail solutions- A network of 100+ pre-built integrations with leading third party tools and solutions

- A singular platform to maintain a unified shopping experience across online and offline retail channels


“Eclipse selecting OrderDynamics to launch its first eCommerce storefront validates the experience and toolset we offer growing multi-channel retailers,” said Michael Turcsanyi, President at OrderDynamics.“We look forward to working with the Eclipse team and helping them launch a world-class integrated online shopping experience for their customers.”


About Eclipse


Eclipse Stores Incorporated is a privately owned Canadian retail chain offering trendy styles and great basics for women. There are over 65 Eclipse stores located in eight provinces across Canada. Each storecarries a variety of styles, including dressy, casual, and athletic clothing, as well as outerwear and accessories. Eclipse stores carry styles developed under the company’s private labels, Eclipse andTattoo, as well as several popular brand name denim collections. Operations for the chain are based out of St. John’s, Newfoundland, and the main distribution center is in Montreal, Quebec.


For more information about Eclipse, visit www.eclipsestores.com or email eclipse@eclipsestores.com.


About OrderDynamics


OrderDynamics Corporation is a leading eCommerce platform solution for multi-channel retailers to connect physical stores with eCommerce websites and mobile applications through seamless integration of client data, cross-channel marketing and loyalty programs, and backend technologies. The OrderDynamics Software-as-a-Service solution enables brick and mortar retailers to create unified shopping experiences for consumers across any commerce channel to drive growth and improved retail efficiency. OrderDynamics proudly powers integrated online commerce channels for leading retailerssuch as Henry’s Camera, Laura Canada, JYSK, American Diabetes Association, Pilot, Walking on a Cloud,Kitchen Stuff Plus, Town Shoes/The Shoe Company, Nutrasource, and more.

For more information about OrderDynamics, visit www.orderdynamics.com, call 866-559-8123, or
emailsolutions@orderdynamics.com.

For additional information, please contact:

Kevin Butler

Senior Marketing Manager

OrderDynamics Corporation

e: kbutler@orderdynamics.com

p: (866) 559-8123 x 270

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