November 28, 2012, 11:49 AM

Hayneedle.com: Personal Navigation

Hayneedle helps shoppers keep track of their visits with activity logs.

Lead Photo

A log of recently viewed items, rewards and shopping cart updates follow customers around Hayneedle.com and shows them information related to their recent activity. Those who interact with it convert twice as much as those who don’t, says Donna Faust Aman, director of brand marketing. After doubling the selection of home décor and furnishings items this year, the retailer prudently updated search and navigation. It added filters to refine searches by product type, quick shipping, top selling and sale items, Aman says. Hayneedle didn’t lose sight of aesthetics—it shifted imagery to more prominent positions on the home and product pages, opened a new photo studio in order to shoot hundreds of new product videos each week and launched mobile-optimized shopping, Aman says.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

FPO

Adrien Henni / E-Commerce

Alibaba tops e-commerce sites in Russia as well as China

AliExpress, the Alibaba site that lets international shoppers buy from Chinese merchants, leads in traffic ...

Advertisement