November 28, 2012, 12:42 PM

Fab.com: Social cues

A new social feed allows shoppers to share purchases and favorites on-site and with friends.

Lead Photo

Flash-sale newcomer Fab.com in December 2011 rolled out an on-site social feed that allows shoppers to share their purchases and favorite products on the site and with friends. The feed, which shows visitors who is buying which products on the site, resembles the image-focused grid of Pinterest. Shoppers viewing the feed can designate particular items as their favorites or share products on social networks. So, if a shopper has signed in to the site with her Facebook account, and purchases the Yuba Infinity Scarf, for example, that purchase is then shared on Fab.com, as well as on her Facebook Timeline. This drives extensive peer-to-peer sharing of Fab.com’s design-inspired products, says founder Jason Goldberg. Fab gets around 25% of its traffic from social networks.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement