November 28, 2012, 12:42 PM

Fab.com: Social cues

A new social feed allows shoppers to share purchases and favorites on-site and with friends.

Lead Photo

Flash-sale newcomer Fab.com in December 2011 rolled out an on-site social feed that allows shoppers to share their purchases and favorite products on the site and with friends. The feed, which shows visitors who is buying which products on the site, resembles the image-focused grid of Pinterest. Shoppers viewing the feed can designate particular items as their favorites or share products on social networks. So, if a shopper has signed in to the site with her Facebook account, and purchases the Yuba Infinity Scarf, for example, that purchase is then shared on Fab.com, as well as on her Facebook Timeline. This drives extensive peer-to-peer sharing of Fab.com’s design-inspired products, says founder Jason Goldberg. Fab gets around 25% of its traffic from social networks.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement