November 28, 2012, 11:31 AM

CVS.com: Digital drugstore

CVS.com members can access prescription reminders, loyalty rewards and sales online.

Lead Photo

CVS.com redesigned its site in June to be more intuitive, sleek and easy-to-use. For instance, when a shopper logs in to the site he’s presented a custom view of the site with personalized offers, prescription reminders, information about available ExtraCare loyalty rewards promotions and a log of recent shopping activity. That’s leading to more engagement with the site, says Dustin Humphreys, general manager of CVS.com. “More customers are using the resources available to them to manage and refill their prescriptions,” Humphreys says. Shoppers can also browse flash sales or check drug information using tab navigation on the home page. Since the revamped site launched, the retailer’s traffic and sales have risen sharply, including a 55% jump in its online sales of cosmetics.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement