November 30, 2012, 10:06 AM Start from scratch carries more than 6,000 products for expectant mothers, babies and young children.

Bill Briggs

Senior Editor

Lead Photo carries a continuum of products for expectant mothers, babies and young children, which could lock in potential customers for years. The São Paulo, Brazil-based web retailer’s main e-commerce site,, offers supplies, clothing and gear for new mothers. It also features two microsites. One is labeled “Mommy” and carries a range of pre- and post-delivery apparel, and supplies for infant care such as diaper bags. The other is “Toy store” and offers play and educational toys for babies up to grade-schoolers. A common shopping cart follows shoppers across the different locations. The site carries an inventory of more than 6,000 products, and consumers can shop more than a dozen product categories. Customer service options include live chat.

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