November 27, 2012, 4:56 PM Rethinking gifts

A unique gifting site with unique product offerings

Jon Love

Associate Editor, Research

Lead Photo is a gift site that provides unusual options for gift buyers and recipients. The home page features a brief form where customers enter the name, gender, and their relationship to the gift recipient, along with the shopper’s price range and the gift occasion. On the following pages, consumers select from a variety of images to characterize the recipient’s lifestyle. This produces dozens of suggested gift items, all unconventional products with back stories, says CEO John Poisson. “We have a clear focus on finding interesting, exceptional products that shoppers won’t find on most retail web sites,” he says. The recipient receives a booklet featuring a dozen gift items, she picks the one she wants and Wantful ships it to her. The retailer launched a new iPad app in November.


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