November 27, 2012, 2:38 PM

Tiffany.com: Setting the mood

The e-retailer sets a luxurious mood.

Lead Photo

The best e-commerce sites can set a mood that makes a shopper feel like she’s been transported to a different place. That’s the case with the e-retail site of Tiffany & Co. The site’s product images, set against a stark white background, appear crystal clear and resemble the experience of looking at those shiny rocks through a case in one of the retailer’s stores. Shoppers can easily see engravings and other details, and can quickly browse via such categories as designers and collections, gemstone type, materials and price range. For those consumers desiring a bit more pizazz, the site offers photos of celebrities glammed up and wearing Tiffany jewelry). The site also offers editorial content such as “Love Stories” that tell a brief romantic tale and further set the Tiffany mood.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

Advertisement