November 27, 2012, 5:01 PM

Target.com: Good as new

A new and improved site.

Mark Brohan

Research Director

Lead Photo

It took a year but Target Corp. now has its act together online. In late 2011, after a series of five highly publicized web site crashes, Target replaced its senior e-commerce manager and in March CEO Gregg Steinhafel explained that Target had made “hundreds of improvements to site navigation, page loading and the overall experience.” The effort shows. The new-and-improved Target.com is clean and uncluttered, while at the same time showing enough product imagery to make it appealing.  For instance, shoppers can choose to see the top categories Target is pushing at the moment by looking under the home page link Top Stories. “At Target we view our web site and all digital channels as ways to connect with and inspire our guests,” says Phil McKoy, vice president of Target.com and mobile experience.

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