November 27, 2012, 12:56 PM

JoyUs.com: Shopping via video

JoyUs.com combines e-commerce with video and a thoughtful product selection.

Lead Photo

Fashion, beauty and home products e-retailer JoyUs.com aims to reshape online shopping by combining e-commerce with video and a thoughtful product selection, says co-founder Diana Williams. The site displays a brief top and bottom navigation bar, but most of the home page is dominated by large images and two videos playing at once. If a shopper clicks on the video with a popcorn cooking demonstration, for example, she is taken to a product page, where the video continues, now with sound. Shoppers are able to purchase products directly on the video page, like the $36 popcorn-making kit or the $12 kernels. They can also share the video on social networks or sign-in with their Facebook accounts to make comments. The merchant loads two to three videos per day that feature staff experts on food, beauty and style. “Our goal is to transform the way people shop through the power of video,” she says.

 

Purchase the 2013 Hot 100 Issue of Internet Retailer

 

View the entire 2013 Hot 100 List 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement