For Jack Ma, executive chairman of Alibaba Group Holdings, today is an extremely busy and lucrative day because the company he founded 15 years ...
Poppin.com makes shopping for desktop goods fun.
Poppin.com only launched in September 2012, but the e-retailer of candy-colored office goods already knows a few things about smart e-commerce design. Its “design a desk” functionality lets shoppers assign their favorite colors to products like staplers and inbox trays toand see how they look on a desktop. When a shopper lands on a combination she likes, one click adds them all to her cart. For those who prefer not to mix and match, a horizontal “shop by color” bar appears across the top of all pages; one click shows shoppers everything Poppin sells in that hue. “We’re taking a fashion-forward design approach into an otherwise mundane category,” says chief marketing officer Kevin Ranford. And when the next “it” color arrives, Poppin will be able to offer it quickly; it manufactures 95% of what it sells.
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