November 27, 2012, 10:50 PM Toys, not noise knows how to make toy shopping fun for all.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Toy stores can be loads of fun for kids—and loads of headaches for adults who must sort through a blur of playthings. Julabug Inc.’s, the brainchild of co-presidents Susan Klieman and Sandra Gunthorpe, who are both moms, takes a different approach. Oompa only sells toys that meet their standards for well-crafted products that spur imagination, as well as fun. Instead of selling toys that run on batteries or use flashing lights, it offers shoppers items like toy banjos, wooden train sets and alphabet puzzles. Consumers can shop by brand, country of origin or a child’s age. “We keep clean and easy to navigate, so the customer doesn’t get overwhelmed and will feel productive after shopping,” Klieman says. “We don’t want our customers to get lost in the noise.”

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...