November 27, 2012, 4:35 PM

NastyGal.com: Gal pal

NastyGal uses social media to reach its core audience.

Lead Photo

NastyGal.com makes no bones about who its core customers are: trendy young women who live and breathe social media. What makes the site unique is the attention paid to social elements meant to make customers on NastyGal.com feel like they are part of a unique community, says creative director Joanna Ewing. “We aren't a bunch of men in suits trying to sell 'cool' clothes,” Ewing says. “We are our girls so we engage with them." On its product pages and in its catalog “look books,” NastyGal.com gives special prominence to customers using Facebook and other social networks to share news and views. “Social media has been invaluable for us to get to know who our girl is, what she's into and give her a place to communicate,” Ewing says.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement