November 27, 2012, 4:29 PM

LuLuLemon.com: Supple approach

An apparel site that caters to its passionate customers

Mark Brohan

Research Director

Topics: Lululemon.com, yoga

Lead Photo

While relatively new to online retailing, it didn’t take long for sports apparel maker LuLuLemon Athletica to build a winning e-commerce site. LuluLemon’s core customers are affluent fitness-minded men and women in their 20s, 30s and 40s. They are passionate about the brand and in just three years LuluLemon has built a retail web site that fuels their passion. The product pages on Lululemon.com feature rich images and zoom technology that let shoppers see yoga tops in full detail and from multiple angles. But what sets LuluLemon.com apart from other apparel sites are features such as very personal product reviews that provides details about each reviewer, such as her age, body type and workout style. The site wins over shoppers—through the first six months of 2012 web sales grew 128% year over year.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement