November 27, 2012, 10:39 PM

Grainger.com: Lighting up b2b

Grainger sheds a light on mixing b2b and b2c sales.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Web merchants seeking tips on selling industrial and office supplies can take a cue from Grainger.com, where shoppers can browse among some 400,000 items. The site, which also sells to consumers, blends navigation among more than 20 categories like Abrasives, Hydraulics and Material Handling, with an alternating hero image that highlights special sales and popular items like lighting fixtures and dispensers of hand sanitizers. “You’ve got to clear away the clutter and find out what it is customers are trying to do,” vice president of e-commerce Paul Miller says. Special sections on emergency preparedness provide advice on how to prepare for and respond to events like earthquakes and hazardous material spills, with links to such products as shatter-resistant lamps and hazard alarm devices.

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement