November 27, 2012, 10:59 AM

Beauty.com: A refined look

The site's improved navigation helps consumers find products.

Lead Photo

Many women are passionate about cosmetics. That concept influenced the redesign of Beauty.com, an e-commerce site owned by Walgreen Co. “Beauty is so personal,” says Deepika Pandey, vice president of online strategy and customer experience. “It’s a category consumers want to explore and be inspired with.” Whether shopping for a perfect lipstick shade for a formal event, season or just to try something new, Beauty.com’s navigation scheme lets women refine product searches via a fly-out menu. Filters include product category, color, skin needs, product benefits and formulation, Pandey says. Beauty.com also sports tips and tricks from noted makeup artist Romy Soleimani, videos and product recommendations by guest experts.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Understanding and serving shoppers on smartphones

Retailers need to know how smartphone users shop to take these shoppers from “I want ...

FPO

Justin King / B2B E-Commerce

Uncovering the secret to B2B e-commerce

The secret to success in B2B e-commerce is simple enough to understand, but hard to ...

Advertisement