November 27, 2012, 10:59 AM

Beauty.com: A refined look

The site's improved navigation helps consumers find products.

Lead Photo

Many women are passionate about cosmetics. That concept influenced the redesign of Beauty.com, an e-commerce site owned by Walgreen Co. “Beauty is so personal,” says Deepika Pandey, vice president of online strategy and customer experience. “It’s a category consumers want to explore and be inspired with.” Whether shopping for a perfect lipstick shade for a formal event, season or just to try something new, Beauty.com’s navigation scheme lets women refine product searches via a fly-out menu. Filters include product category, color, skin needs, product benefits and formulation, Pandey says. Beauty.com also sports tips and tricks from noted makeup artist Romy Soleimani, videos and product recommendations by guest experts.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Puneet Mehta / Mobile Commerce

Keeping the creepiness out of mobile marketing

A mobile marketing expert offers five tips to retailers on how to approach new marketing ...

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

Advertisement