November 27, 2012, 4:57 PM

Art.com app lets consumers custom frame mobile photos

Photos to Art works with pictures on an iPhone or in Instagram.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

The e-retailer's Photos to Art iPhone app can display a framed photo on a wall so a consumer can see what the piece would look like in her home.

Art.com Inc. is making it easy for iPhone owners to turn pictures they snap with their smartphone cameras into framed pieces for hanging on a wall. The new Photos to Art app for the iPhone and iPod Touch walks consumers through a step-by-step process that sizes and frames a photo that a consumer can then purchase through the app.

Consumers can upload into the app customized photos with special effects from their Instagram accounts or, if they don’t have an Instagram account, they can upload photos directly from their iPhone camera rolls. After uploading their photos, users can choose the type of artwork they would like to create from a gallery, including large-scale artistic canvas, wood mounting, photographic poster prints and custom-framed pieces.

“With most of us relying on camera phones to capture those unexpected yet special moments in our daily lives, we have created a mobile app that makes it easy to instantly create stunning works of art directly from your phone,” says Geoffroy Martin, CEO of Art.com. “With our new Photos to Art mobile app, people can discover and create art they love anywhere—transforming simple snapshots into marvelous masterpieces in minutes.”

The Photos to Art application has several features designed to help consumers create personalized works of art. First, a consumer can see what a photo looks like hung on a wall through the Room View feature, which offers views of a living room, kitchen and dining room. For a more personalized assessment, the augmented reality Visualizer allows her to see what the piece will look like on her own wall.

In addition, while finalized art sizes range from 8 x 10 inches to 20 x 30 inches, via a feature called Smart Sizing a consumer is only able to select photo art in sizes appropriate for the quality of photo she uploaded. Another feature enables a consumer to leverage the new capabilities of Apple’s iOS 6 operating system to upload a panoramic photo—a compilation of images that creates one image far wider than it is tall—and create an 8 x 24 inch panoramic print.

Photos to Art prices start at $4 for poster prints, $25 for wood mounting, $50 for custom frames and $35 for artistic canvases. Photos to Art has been featured by Apple Inc. as a New and Noteworthy application, reports Art.com, No. 117 in the Internet Retailer Top 500 Guide.

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