November 27, 2012, 2:55 PM

AmericanBridal.com: Floating site search

A wedding supplies retailer keeps the site search bar before consumers at all times.

Lead Photo

What’s purple, appears lighter than air and generates e-commerce sales? The floating search bar used by American Bridal. As a consumer scrolls down the retailer’s web page, the bar containing the box for site search—shaded a feminine tone that wouldn’t be out of place at a wedding—floats at the top, like a balloon bobbing against the ceiling. Within its left half, the bar also displays discount offers—in late October, 15% off orders of $75 or more, and 20% off orders of more than $150. Roughly a year after its introduction, the average order value for shoppers using the site search tool was $105, nearly 24% more than the $85 for shoppers not using it, says Jon Hawkins, senior e-commerce manager at XO Group, which owns the e-commerce site.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement