Even with a new lease on life, Linens ‘N Things online faces a tough fight.
TrunkClub.com: Join the club
Trunk Club makes shopping easy for the male professional.
Men, unlike a lot of women, do not go on guys shopping trips, try on ensembles at a string of stores and model them for buddies to critique. At least that’s Trunk Club’s hypothesis. It aims to help busy male professionals look well put together with minimal time and effort by having men fill out a profile about their lifestyle and the types of clothing they prefer and pairing them with a stylist who chats with them further via phone or e-mail. It then ships men outfits to try. Men send back what they don’t want and Trunk Club covers shipping both ways. The retailer, founded in late 2009, recently made tweaks to its site, including swapping out the “Who We Are” button on its landing page with a more direct “Sign Up.” The retailer’s sales show the formula is working. It did $1 million in sales in 2010, $5 million in 2011 and says it is on track to reach $15 million in 2012.
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