November 26, 2012, 2:34 PM

Totsy.com: Talking about kids

15% of Totsy's traffic stems from Facebook.

Zak Stambor

Managing Editor

Lead Photo

With more than 15% of its traffic coming from shoppers who click from Facebook to its site, Totsy, a flash-sale retailer of products for kids and moms, has figured out that a mix of merchandising and conversation is what its more than 370,000 Facebook fans are after. “Moms are one of the largest audiences on Facebook,” says Guillaume Gauthereau, CEO of Totsy. “They want to connect with other moms. They want to talk about everything about their kids.” The retailer’s social media team knows what drives shoppers to click an offer and what leads them to interact, he says. For instance, a recent post, “At what age is it OK to have pierced ears for your kids? How old was your little one when they had their ears pierced?” led more than 520 people to share their thoughts and attracted over 220 Likes.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement