November 26, 2012, 4:08 PM

ShopNBC.com: Changing the channel

The TV retailer unleashes HTML5 for an app-like m-commerce site.

Lead Photo

M-commerce sites typically take a back seat to mobile apps, which are more powerful and rich because they reside on a smartphone and can access all of the device’s functionality. But ShopNBC didn’t want to settle for less with its m-commerce site, so it unleashed HTML5, an advanced web programming language that enables programmers to access smartphone functionality. “HTML5 enabled us to create an app-like mobile web site, providing our customers with features such as tap-to-zoom and swipe-to-scroll,” says Tom Kraus, vice president of content and commerce. “HTML5 also is providing quicker response times in both our apps and mobile site, which enables ShopNBC to have a seamless experience between apps and the mobile web, as well as across devices and mobile operating systems.”

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

FPO

Asher Elran / E-Commerce

E-commerce and duplicate content: solutions to common problems

Google penalizes retail web sites that display the same content on multiple pages, or that ...

Advertisement