November 26, 2012, 2:14 PM

OfficeDepot.com: Quick and easy

Office Depot made a series of tweaks to its site to make it easier for a shopper to make a purchase.

Lead Photo

Fast and convenient. That’s the thrust of the “It’s Depot Time” ad campaign Office Depot Inc. launched this year to highlight the tweaks it made to OfficeDepot.com and its physical stores. For instance, the retailer added a Subscription Delivery button to product pages of items like paper and toner cartridges so that office administrators can have the products delivered on a recurring basis. It also added more than 500 software downloads to its site so that shoppers can click a Buy & Download button to download a program rather than have to wait to have the packaged software delivered. While each of the site’s changes may seem small on the surface, A/B testing shows that they can add up to rather significant results, says Michael Kirschner, the retailer’s senior vice president, e-commerce.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement