November 26, 2012, 4:01 PM

LampsPlus.com: A call or a scan

The merchant places a premium on mobile customer service.

Lead Photo

It’s no surprise that many Lamps Plus m-commerce site users are on the go. That’s why the chain retailer incorporated its Check Store Availability feature into product pages. A customer enters into a tiny form the number of items she needs, along with her name and phone number, and an employee at the store nearest her will call within 10 minutes. “The feature allows our associates to help customers in a more personal way,” says Larry Gee, senior Internet marketing manager. “Our products tend to have additional questions—installation, style advice, etc.—aside from just availability, and getting customers on the phone allows us to service them better.” In stores, Lamps Plus has outfitted its products with QR codes customers can scan with their smartphones to obtain mobile-optimized details.

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement