November 26, 2012, 10:37 AM

Green Mountain Coffee snags a Coca-Cola executive for CEO

Brian Kelley was to take over as North American president for Coke.

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Brian Kelley

Green Mountain Coffee Roasters Inc., a manufacturer and direct retailer of coffee products, has hired Brian Kelley as CEO and president. He starts on Dec. 3 and takes over for Lawrence Blandford, who announced in February his plans to retire. Kelley also gains a spot on the retailer’s board of directors.

Green Mountain is No. 83 in the Internet Retailer Top 500 Guide.

Kelley comes from Coca-Cola Refreshments, where he was set to take over as president on Jan. 1. He was chief product supply officer for Coca-Cola Refreshments, the North American business unit of Coca-Cola Co., a job he had held since 2010. Previously, he was the company’s president of North American business integration, during which he helped to form Coca-Cola Refreshments, Green Mountain says.

Kelly joined Coca-Cola in 2007. Before that, he was president and CEO of Sirva Inc., the moving company once known as North American Van Lines. He also worked as president of the Lincoln/Mercury division of Ford Motor Co., and held positions at General Electric Co. and Procter & Gamble Co. 

“With leading consumer brands, compelling distribution and relationships, and an ongoing commitment to funding innovation to leverage its single-serve expertise, we knew that [Green Mountain’s] next leader had to possess a strong combination of operational expertise, consumer product and brand experience and strategic insight,” says Michael J. Mardy, interim board chairman.

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