November 26, 2012, 4:05 PM

Gilt.com: Look who’s buying

New features on Gilt.com let shoppers see what others are buying and search for specific products.

Katie Evans

Managing Editor, International Research

Lead Photo

Who doesn’t like to snoop now and again? Gilt.com’s new voyeuristic shopping feature lets consumers peer into shopping carts of other members of the private-sale site, without seeing their names. While visitors browse Gilt by broad product categories, such as Men, Home and Food & Wine, the feature, called Gilt Live, shows shoppers the full breadth of what others are buying across the site’s entire inventory. Shoppers can also select to view only what other shoppers are buying in a specific broad category, like Women. Another site update lets shoppers search by type of item, a step away from Gilt Groupe’s flash-sale roots. Now, a shopper can enter into a search box what she is looking for and search the site for items as she would on a traditional e-commerce site.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement