November 26, 2012, 3:13 PM Augmenting reality

Amazon uses advanced smartphone-based technology to sell via mobile.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo Inc. doesn’t stand pat, particularly when it comes to crafting innovative mobile apps. Take one dubbed Flow that ventures into the realm of augmented reality. The app enables a shopper to search for products and retrieve information without touching the screen. Instead, she points her smartphone at a product’s Universal Product Code, or UPC, bar code and the app recognizes the product and displays product information on the camera’s field of vision. From there the shopper can touch the product information box to open up a full screen product page that provides access to more detailed information, customer reviews, related products and more. She can share the product information via e-mail, Facebook and Twitter, and purchase the product by touching the Buy Now button.

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...