November 20, 2012, 2:33 PM

Spotify.com: Music with friends

Spotify gives consumers several ways to make listening to music a social experience.

Lead Photo

Digital music streaming service Spotify, which launched in the United States roughly 18 months ago, has more than 15 million active users, including 4 million who pay for its premium services. Its secret? It makes listening to music social. When a consumer logs in to Spotify using his Facebook login, the service shares the tracks he listened to on the social network and on the Spotify web application. Consumers can see their friends’ most-listened tracks, recent playlists and what’s trending among all users. Consumers can create playlists and share them with their friends via Facebook, Twitter or e-mail with the click of a button. Or, a group of friends can create a playlist together, with each member able to add or subtract tracks to craft a unique soundtrack.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

Advertisement