Carol’s Daughter sells hair and skin care products primarily to African-American women.
Merchantry’s technology expedited the implementation of The Marketplace and empowers Mercury Radio Arts to sell products from small merchants otherwise unable to take their businesses and shops online.
NEW YORK, NOVEMBER 8, 2012 – Merchantry today announced that its eCommerce software-as-a-service (SaaS) platform is powering the online marketplace at Glenn Beck’s Mercury Radio Arts news and information site, TheBlaze.com. The Marketplace by TheBlaze offers a unique collection of products sold by entrepreneurs and small businesses across the country. Merchantry’s technology expedited the implementation of The Marketplace and empowers Mercury Radio Arts to sell products from small merchants otherwise unable to take their businesses and shops online.
“Our goal is to assemble goods from the finest collection of small, American businesses. These merchants are passionate and hard-working and they deliver quality products, but they are not technology companies – they don’t necessarily have the capacity or in-house support to run eCommerce sites,” said Keith Ferry, SVP of digital for TheBlaze. “By using Merchantry’s platform, we make it easy for qualified merchants to sell on our site. It’s a win-win-win – we offer more variety, our merchants reach a larger group of potential customers and our customers get the opportunity to support American small business.”
Mercury Radio Arts wanted to launch an eCommerce site merchandised with products offered by micro suppliers across the U.S. giving its audience access to local and artisanal products and a way to support American small business owners, many of whom have limited technical capabilities. The organization worked with Merchantry and integration partner, Indaba, to develop and launch an online marketplace.
Merchantry established a unique Supplier Portal for each merchant through which they are able to:
- Manually submit and update product information
- Provide inventory levels
- Receive and manage orders
- Communicate order updates
- View settlement, fulfillment and performance reports
Through its own Marketplace Owner Portal, Mercury Radio Arts can do the following:
- Merchandise The Marketplace
- Manage supplier permissions, including restricting suppliers to specific product categories
- Set shipping methods
- Define commission rates
- Create custom-branded communications templates
- View settlement, fulfillment and supplier performance reports
Since launch Mercury Radio Arts has onboarded more than 70 small suppliers, offering more than 3,500 products. Following on this initial success, Mercury Radio Arts has further grown its online marketplace by onboarding more suppliers, restoring a flash sale capability and integrating the site more directly into its media platform.
“Media organizations such as Mercury Radio Arts are looking for new ways to monetize their content while maintaining their brand authenticity. Merchantry helps them turn website visitors into shoppers without buying any inventory or building the retail infrastructure that would otherwise be required to integrate a large number of suppliers,” said Tommaso Trionfi, CEO of Merchantry.
Merchantry provides an eCommerce software-as-a-service solution that empowers retailers and media organizations to generate new revenue streams by building online marketplaces. Its extensible technology infrastructure and streamlined merchant onboarding enable expedited implementation of marketplaces. By offering product inventory supplied by third party merchants, revenue is increased, while investment and risk is minimized. Merchantry delivers market-leading capabilities for some of the largest retail and media brands in North America and Europe. The company is headquartered in New York and has a regional office in London. For more information, visit http://www.merchantry.com.