November 14, 2012, 9:40 AM

Blackhawk Network Launches an E-Commerce Platform

Blackhawk Digital makes offering e-gifts and prepaid cards online easy for startups, ecommerce companies, payment companies, marketers and others.

PLEASANTON, CA – November 13, 2012 – Blackhawk Network, one of the largest providers of prepaid and financial payments products for consumers and businesses, today announced the launch of Blackhawk Digital. Blackhawk Digital makes offering e-gifts and prepaid cards online easy for startups, ecommerce companies, payment companies, marketers and others.

Through Blackhawk Digital, Blackhawk Network’s large network of national and local retailers has been integrated into a fully-featured e-gifting platform. Companies can leverage the increasing use of social media, digital wallets, and other digital payment apps and services to effectively deliver e-gift and prepaid card powered offerings. The platform supports sales, marketing and consumer engagement tools that connect today’s multi-channel shopper to one of the largest networks of retail brands.

“We are finding that branded retail products and services that provide ready access to funds are the most valuable engagement tool for directly driving brand loyalty, digital marketing and sales," said Talbott Roche, president, Blackhawk Network. “Blackhawk Digital is like buying a Customer Relationship Management system already filled with new business contacts. Companies can immediately develop the products, services and marketing campaigns they need to reap the benefits of prepaid digital commerce.”

With a platform that integrates leading retail brands with a strong financial infrastructure and set of developer tools, Blackhawk Digital provides a complete solution to manage the unique opportunities that prepaid products and retailer marketing services provide to digital products. The patent-pending service offers social commerce oriented online and mobile services compatible with all smartphone and developer platforms, simplifying integration for digital marketplace partners while providing access to the market’s leading network of retailers. It also allows customers to get real-time balance updates, manage and register multiple cards in one place, pay and buy with the mobile app and receive promotional offers.

Blackhawk Digital’s services and APIs are currently adaptable for inclusion in all digital commerce platforms.

For more information, visit www.blackhawknetwork.com .

About Blackhawk Network

Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company’s Gift Card Mall™ offers the industry’s most popular prepaid gift card, telecom and financial service brands. Gift Card Mall, with access to 160 million customer visits each week, is available through a network of leading grocery stores, big box, convenience, pharmacy, specialty stores, Internet retailers and mobile channels, including GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com.

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