November 12, 2012, 3:10 PM

Groupon leads the parade of e-commerce stock losers

The company’s stock falls 28% in the latest Online Retail Index.

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Groupon Inc. suffered a 28% decrease in its stock price last week  after reporting disappointing Q3 financial results. That was the largest percentage drop in last week’s Internet Retailer Online Retail Index, in a week that brought more losses than gains.

While Groupon enjoyed a 32% increase in revenue in Q3, the daily deal provider’s sales gain fell short of analyst expectations. The weekly Online Retail Index, which tracks the stocks of online retailers and e-commerce technology providers, as a whole decreased by 4.5% last week. That put the e-commerce index behind the broader stock market, as the Dow Jones Industrial Average decreased by 2.12% and the Standard & Poor’s 500 Index increased by 2.43% in value last week.

Of the 25 stocks in the Online Retail Index, nine had increases, while the stocks of 16 companies decreased in value.

Following are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:

• Bidz.com, 16.3%

• Digital River, 2.2%

• Netflix, 1.3%

• Systemax, 1.0%

• Overstock.com, 0.7%

Following are the Online Retail Index stocks that performed least well last week and the percentage decrease in stock price for the week:

• Groupon, -27.9%

• U.S. Auto Parts Network, -19.0%

• NutriSystem, -13.3%

• Coastal Contacts, -13.2%

• LivePerson, -11.1%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd. and Vitacost.com Inc.

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