In its second-largest acquisition, Amazon buys the company for $970 million.
Folica.com joins Direct Agents’ growing list of new search clients this month including Forbes, SherrillTree, Aurora Fashions and MoogMusic.
NEW YORK (October 15, 2012)- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents’ growing list of new search clients this month including Forbes, SherrillTree, Aurora Fashions and MoogMusic.
Drawn to Direct Agents’ significant expertise, strategic planning process, competitive research insights, account management and proven search methods to maximize their search campaign’s performance, new clients have signed with Direct Agents to manage their search marketing campaigns.
“Direct Agents’ dedicated team of experts, their experience with the latest technologies and tools and their deep knowledge of the search marketing landscape were key drivers for selecting Direct Agents,” said Sylvia Zori, General Manager of Folica.com. “Direct Agents performed a complete audit of our account- they proved that they really understood our company, our business model, our competitive advantages, our marketplace and they showed us how they can tailor our search marketing campaign to maximize conversions, profit and revenue.”
“We are exceptionally proud to add Folica.com to our growing list of search marketing clients,” said Daniel Owen, VP of Search Marketing at Direct Agents. “As a premier retailer in the beauty and personal care industry, we look forward to exceeding Folica.com’s expectations by delivering superior and measurable results.”
Before making changes or setting up a search marketing campaign for a new client, Direct Agents performs a complete audit of the account and client to determine areas of growth, missed opportunities and inefficiencies. By analyzing keywords, ad copy, sales trends, geography, landing page conversion funnel processes, competitor campaigns, quality score and more Direct Agents is better able to increase ROI by lowering CPC’s while increasing results and performance for the long term.
About Direct Agents
Direct Agents is a performance-based agency focusing on digital and mobile marketing solutions. Using a full service agency approach, Direct Agents offers advertisers the ability to engage and target consumers across multiple devices using search, email, display, social and mobile acquisition channels. Our team of digital marketing experts has been helping advertisers reach their marketing goals for a decade. Direct Agents is an award winning agency having recently been named to the Crain’s Fast 50 List, listed as a top digital agency by Direct Marketing News and recognized as an Inc 5000 company. For more information, visit www. directagents.com.
Founded in 1998 and based in New York City, Folica.com is a leading online destination for hair products, tools and expert advice on hair care and styling. Folica.com carries more than 6,000 products from premium brands and features more than 70,000 customer reviews on its site. For more information, visit www.folica.com.