November 7, 2012, 9:33 AM

Björn Borg Picks 7thingsmedia to Manage U.S. Affiliate Program

Swedish underwear and clothing brand Björn Borg accelerates its US and Canadian affiliate program.

New York, NY – November 5th, 2012 – Award-winning digital media agency 7thingsmedia based in New York and London, has been appointed by Swedish underwear and clothing brand Björn Borg to accelerate and grow their US and Canadian affiliate program. Having established itself as a well-known brand in Europe, Björn Borgis now expanding into the US and Canadian markets through various retail outlets and has tasked 7thingsmedia with growing their local affiliate program.

Björn Borg has chosen 7thingsmedia based upon their consistent ability to drive online sales and quality traffic for fashion brands by utilizing creative and strategic techniques via their affiliate program. Through working directly with fashion bloggers, editorial publications and shopping aggregators, 7thingsmedia has proven their ability to achieve successful results for existing clients through these strategic relationships and feels confident that they will achieve the same for Björn Borg.

Joining the likes Agent Provocateur, John Hardy, Liberty London and Ted Baker; Björn Borg have appointed London & New York-based 7thingsmedia to manage every aspect of their affiliate  marketing whilst employing their wealth of knowledge of the global digital landscape to help accelerate Björn Borg’s growth in these new markets.

Ingrid Söderlund, Area Business Manager, US at Björn Borg said: “Björn Borg is very excited to be teaming up with 7thingsmedia. During the pitch process we were impressed with how 7thingsmedia displayed their ability to drive quality sales and traffic and are confident that they will deliver this for Björn Borg. We are looking forward to 7thingsmedia’s management of the program, building long lasting strategic affiliate partnerships.”

Jennifer Hoffman, General Manager of 7thingsmedia US, said: “We are extremely pleased to be working with such a fun, flirty and vivacious brand as Björn Borg. Our management of the program will drive forward not only their online revenue but also their brand presence within the marketplace. With our proven track record with our existing client portfolio. we are confident that we will be able to utilize our strong affiliate relationships to benefit enhance and effectively scale the Björn Borg affiliate program.”

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