PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
As Businesses Prepare for the Busy Q4 Shopping and Travel Season, Monetate Sees Continued Demand Internationally and Across Verticals
PHILADELPHIA, PA–(Nov 1, 2012) - Monetate, a leading provider of cloud-based personalization technology for online marketers, reported Q3 2012 as its strongest quarter to date, as the looming holiday season drove demand for its targeted personalization capabilities. Monetate’s revenue for the first three quarters of 2012 surpassed the company’s cumulative growth over the previous three years.
The introduction of the firm’s Certified Partner Program, continued international expansion, and increased demand from the travel and financial sectors, helped spur Monetate’s growth in Q3. The company added 30 new enterprise brands in the latest quarter, including Sur La Table, Tommy Hilfiger, and Lee Jeans.
“We think Monetate will be hugely valuable to Sur La Table in three key areas: testing, merchandising, and geotargeting/localization,” said Kevin Ertell, Vice President, ecommerce at Sur La Table. “We’re planning to take advantage of that combination to provide much more relevant merchandising to our customers. And we’ll be able to test multiple campaign variations and try lots of cool stuff without burdening valuable IT resources.”
Using Monetate, marketers have the ability to combine static, historical customer interactions with more immediate situational data, such as device and location information, to better understand their customers and display the content that meets their individual needs. This data can also be “stacked” with external data sets, such as the U.S. Census or real-time weather data, for even more custom marketing opportunities.
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“We’re entering the next phase of the Big Data revolution,” said David Brussin, CEO and founder of Monetate. “Marketing based on historical data is no longer a competitive advantage. Utilizing real-time data allows marketers to create an in-the-moment, responsive action on the website so that the customer can find what they need faster, with their preferences and past experiences informing the immediate online presentation. Our ability to create this kind of experience through the Monetate platform is driving the demand for our technology.”
Growth and Recognition
Monetate also launched its Certified Partner Program in Q3, signing Brooks Bell as its first Certified Partner. The program has quickly expanded with other partners, including Clearhead, Keystone Solutions, Lima Consulting Group, and True Action.
In Q3, Monetate was also named as one of the Philadelphia 100, which honors the Philadelphia region’s fastest growing private companies, and one of Pennsylvania’s 100 Best Places to Work.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.