U.S. Hispanics visit retailers’ mobile sites more than non-Hispanics, a study shows.
Opera strikes a Latin American mobile payments deal
Consumers using the smartphone browser can pay with one click.
One of the biggest hurdles in mobile commerce adoption is easing the pain of typing in credit card numbers on a smartphone screen. Opera Software ASA, developer of the desktop Opera web browser and the Mini version for mobile devices, has signed a deal with Naranya to make mobile commerce payments a little easier for consumers in several Latin America countries.
Consumers using the Opera Mini browser in those nations will be able to buy digital goods and services from retailers in Naranya’s network via direct charges to their wireless phone bills with one click, says Sameer Merchant, vice president of mobile commerce at Opera Software. Brazil, Mexico and Argentina are among the countries where consumers will be able to use the option.
It works like this: A consumer using a smartphone finds a game or app to buy on a retailer’s m-commerce site. The consumer clicks the Buy button, which then sends the transaction information, including the value and the consumer’s mobile phone number, to Naranya’s network for fulfillment.
A page with the price and product description appears, asking the consumer to confirm the purchase. A click on OK sends the transaction out for authorization to be billed to the consumer’s mobile phone account. If declined, the transaction is stopped. On the next page the consumer taps the download button to receive the product.
Opera’s role is integrating Naranya into the Opera Payment Exchange, a service Opera launched in February. The exchange enables one-click mobile payments, Merchant says. “The goal is to make mobile payments as easy as possible,” Merchant says.
Opera provides application program interfaces, or APIs, that enable payment and content providers to connect their systems to the Opera Payment Exchange, Opera says.