November 1, 2012, 12:00 AM

Border crossing

(Page 3 of 3)

Coming to America

Just as retailers like Tivoli Audio and Best Kiteboarding try to figure out how to sell to international consumers, so too are overseas retailers intent on marketing to consumers in the United States. Robert Luo, president of Hangzhou Classic-Maxim Arts & Crafts Co. Ltd., a China-based manufacturer of wall art and white boards that supplies retail chains like Office Depot, says his company plans to open a factory in Los Angeles and sell directly to U.S. consumers on the web. He's planning to launch a site called Artcombo.com and is also considering other online sales channels, such as eBay.com.

Luo says the manufacturer is moving to target U.S. consumers because its export volume is slowing, which he attributes to global economic problems; he says the company's growth has slowed from nearly 50% last year to about 30% this year. Annual revenue, he says, is close to $50 million. "In our next steps we will focus on e-commerce," Luo says.

A web world where national borders are more porous than ever means retailers willing to cross them will have more sales opportunities than they do today. At the same time, fewer restraints also create new competitive challenges and challengers.

katie@verticalwebmedia.com

Comments | 2 Responses

  • There are many options developing right now for low cost global distribution. UPS in fact provides both a superb domestic and international mail service in thie reffort to capture part of the postal markets.

  • These E-Commerce border-hopping services make brands to enter international markets by vertically integrating the retail value chain and eliminate the cost of traditional brick and motor type of market penetration and distribution, such cost reduction allows optimized pricing and margins . But brands still need local market knowledge , custom service and other operations for further expansion. CWKCommerce -----Your Business eGateway to Chinese Market ---

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