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Meanwhile some retailers are adorning e-mail subject lines with Sandy-related lingo, according to The Retail Email Blog, written by Chad White, research director of e-mail service provider Responsys Inc., who tracks retailers’ e-mail marketing campaigns. Among them are Kmart, which Monday sent out messages with the subject line “Storm season's here: Kmart has what you need,” and Wal-Mart Stores Inc., No. 4 in the Top 500, which yesterday sent “It's raining apparel savings. Plus everyday low prices on cold weather essentials.” American Apparel however, sparked some negative social chatter for a sale directed at consumers in states affected by Sandy that offered 20% off everything for 36 hours “in case you’re bored during the storm,” the blog and other news outlets report.