October 29, 2012, 12:02 PM

ShopNBC promotes its e-commerce director to chief operating officer

Carol Steinberg’s previous title was executive vice president of e-commerce, marketing and human resources.

Lead Photo

ShopNBC COO Carol Steinberg

ValueVision Media Inc., which operates ShopNBC.com, has given its top e-commerce manager a big promotion.

The TV and web retailer has promoted Carol Steinberg, who already oversees ShopNBC.com, No. 91 in the 2012 Internet Retailer Top 500, to chief operating officer.

Steinberg’s previous title was executive vice president, Internet, marketing and human resources. As a result of her new promotion, ValueVision has increased her annual base salary to $420,000. Her compensation also includes a target bonus equal to 65% of base pay, or about $273,000, and 30,000 shares of restricted stock. The company didn’t disclose her previous compensation package.

ValueVision, which disclosed Steinberg’s promotion and compensation level in a recent filing with the U.S. Securities & Exchange Commission, says she will remain as the senior executive in charge of e-commerce. The information technology staff also will now report to her. 

Steinberg joined ValueVision in June 2009 as senior vice president for e-commerce, marketing and business development. She came from David’s Bridal Inc. (No. 344) where she worked as vice president of Internet operations and marketing. She was promoted to executive vice president of ValueVision in June 2011.

Earlier in her career Steinberg worked for 12 years at QVC Corp. as director of online marketing and business development.

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