October 22, 2012, 11:07 AM

Online florist H.Bloom hires an executive for e-commerce

Emily Dubner founded an online seller of baked goods in 2010.

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Emily Dubner

H.Bloom Inc., which sells flowers online, has hired Emily Dubner as director of consumer. The job puts her in charge of finding ways to expand the company’s e-commerce business.

Dubner is the founder and CEO of Baking for Good LLC, an e-retailer of baked goods that gives 15% of its sales to charity. She started the company in 2009, according to her LinkedIn profile. Between 2006 and 2009, she worked as senior associate at consulting firm Katzenbach Partners LLC.

H.Bloom, founded in 2010, says it operates in five U.S. cities and plans to be active in 25 U.S. and Canadian cities within five years. Earlier this year, the e-retailer, which offers subscription sales of flowers and plants, raised $18 million  in venture capital.

“We’re excited to have another entrepreneur join the team to help us build H.Bloom into a world-recognized brand,” says CEO Bryan Burkhart. “We anticipate that under Emily’s leadership, H.Bloom will see rapid growth in its consumer division and will generate new business opportunities that provide additional revenue streams."

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