October 22, 2012, 4:25 PM

New 3dcart Feature Protects Online Merchants from Shopper Fraud

FraudWatch processes 12 indicators related to fraudulent purchases and calculates a score based on available information.

Tamarac, FL  October 16, 2012--It’s no secret: electronic transactions may be targets for shopper fraud. To help curb fraud before it happens, 3dcart today launched a new feature called FraudWatch, an add-on that calculates potential risk of fraud for each store purchase.

FraudWatch processes 12 indicators related to fraudulent purchases and calculates a score based on available information. It also displays buyer reviews sourced from 3dcart’s community of more than 16,000 different online merchants. As a result, 3dcart merchants minimize risk and loss associated with shopper fraud.

FraudWatch Score calculations display in the 3dcart administrator panel next to orders for easy readability. Algorithms used to determine the FraudWatch Score read information like IP address, physical address and more to find key indicators and previous instances of fraud. For high-risk scores, merchants have the ability to report shoppers to other members of the 3dcart community, enhancing the feature’s accuracy.

“You’ve done your part as a merchant to protect your customers, but online retailers need to protect themselves too,” said 3dcart CEO Gonzalo Gil. “With our new FraudWatch service, 3dcart customers can reduce the risk of fraud and help built an even tighter-knit community around their shopping cart software.”

The new feature joins 3dcart’s comprehensive suite of security measures, including SSL encryption, PCI compliance, firewalls, permission-based logins and more. With FraudWatch, 3dcart merchants gain more peace of mind that their revenue stream is safe from cyber criminals.

3dcart customers automatically get ten free fraud checks per month (plus access to Community Scores). To learn more, visit http://www.3dcart.com/fraud-watch.html.

About 3dcart
3dcart (http://www.3dcart.com) is the leading ecommerce provider for businesses of all sizes. It simplifies the complexity associated with building an online store and in the process helps businesses succeed online. The company partners with more than 200 of the world’s leading online services providers, including payment solutions, shipping carriers and more. Its web-based offering provides the most complete set of ecommerce services available, including website building, order management and marketing tools.

3dcart serves thousands of customers worldwide. Services include the tools, advice, technical support, and technology to manage an entire online operation successful. Established in 1997, 3dcart’s entire operation including product development and technical support is U.S. based in their Tamarac, Florida offices. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in Mobile Commerce and Social Marketing, with over 16,000 successful clients, including The New York Times, Candy.com, Blue Diamond® and many others.

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