October 22, 2012, 9:52 AM

Fox Digital Media Executive Joins Nimble

Brandon Vallade has joined the Nimble team as Vice President of Engineering.

Santa Monica, CA (Oct 16, 2012) - Nimble, the world’s leading social relationship manager, today announced that Brandon Vallade has joined the Nimble team as Vice President of Engineering. Formerly Vice President of Technology at Fox Digital Media, Vallade will lead the expansion of the Nimble platform and its development strategy.

Vallade brings highly scalable platform development experience to his role at Nimble, including 7 years at Fox leading the Digital Media team. He managed a group of 40-plus responsible for building and maintaining the web applications, web sites and mobile applications for the Fox Network Group digital properties, including FOXSports.com, FOX.com, AmericanIdol.com and others - all of which serve millions of simultaneous users.

“Over the last year, we’ve focused on finding product-market fit with an emphasis on our trial-to-paid user conversion rate,” said Jon Ferrara, CEO, Nimble. “We’ve seen excellent progress there, achieving a 16% conversion rate, and we are now ready to scale our development and marketing efforts. Now is the ideal time to welcome a talented VP of Engineering to expand our Santa Monica development team and lead our core technology efforts. We will leverage Brandon’s deep experience in running a global engineering organization to accelerate the delivery of our pioneering, social customer relationship management tool.”

“I’m excited to bring my skill sets and leadership to Nimble - one of the hottest technology start-ups in Southern California,” said Vallade. “We already have an outstanding core engineering team in place. My focus will be on bringing best-in-class processes to improve quality and delivery velocity, and growing the team to scale and enhance our core technology base as well as to support API and mobile initiatives. It is a great opportunity, and I am excited to work with the Nimble team.”

Vallade’s mission at Nimble will be to develop and implement the strategy that will position the engineering team to achieve Nimble’s business goal to provide a world class social customer relationship platform to millions of worldwide customers. Vallade joined the company in mid-September and reports directly to Nimble's CEO, Jon Ferrara.

We invite you to read more about Vallade in his own words on our Nimble blog here

In addition to hiring exceptional new talent to lead the company, Nimble has also recently relocated to new office space in the Silicon Beach area of Santa Monica, the roughly three-mile stretch of sand from Venice to Santa Monica which is home to more than 500 technology start-ups.

“We believe that the best inspiration comes from being a part of our larger technology community and we’re excited to be here in the heart of Silicon Beach,” added Ferrara. “Community collaboration to us means not only incorporating those ideas into Nimble, but also living it every day with our neighbors like Yahoo and Google here in the Silicon Beach.”

Nimble empowers social contact management by combining contacts with email and other popular social communication tools - Facebook, Twitter, LinkedIn, Google+, HubSpot, MailChimp and Foursquare. Nimble helps businesses drive more revenue by achieving more efficient, effective and authentic engagement with prospects, partners and current customers.

About Nimble

Nimble was founded in 2009 to help businesses transform their social conversations and communities into business opportunities. Nimble opens a whole new channel for companies to engage customers in a two-way dialogue, combining the power of traditional CRM, classic contact management and social media into its simple affordable web-based solution.

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